Branding for Tech Conference

As the design PO for CLASS101's first online conference project, I successfully helped attract around 4,000 pre-registrations, with 500 participants attending the live online event. The conference launch has been considered a success, especially as CLASS101's first-ever conference. In my role, I led the design of the pre-registration page, including workflow planning, UX/UI design, brand design, speaker presentations, and online promotional materials. My top priority was to ensure the design was sustainable for future use. The first conference focused on the development and data category, so I aimed to create a design that was simple and essential, aligning with the tech-oriented theme. Additionally, I designed workflows that encouraged user sign-ups, contributing to the growth of the user base.

Project
Overview

101Path is CLASS101's conference project, designed with long-term brand continuity as the top priority. Development and data was chosen as the category for the platform's very first conference, so—true to a tech conference—the design stayed close to the essentials: simple objects and a restrained color palette. The workflow was also built to encourage sign-ups, contributing to new user growth.

Visual
Concept

Key Visual

CLASS101's existing circle-and-rectangle mark was reshaped with a continuous curve, giving the logo a life of its own as pure geometry while carrying the brand's identity forward.

Color

#0229b2
R: 2 G: 41 B: 178
#FFFFFF
R: 255 G: 255 B: 255
#000000
R: 0 G: 0 B: 0

Project
Goal

Establish 101Path's identity

The conference concept needed to carry CLASS101's identity and land with real visual impact.

Grow the development & data category

Growing sign-ups called for high-impact design and a simple, frictionless registration workflow.

Work
Flow

Event Page→Click “Pre-register”→Logged in?→Yes→Confirmation pop-up & survey prompt→Yes→Google Survey Form
Click “Share”← Event Page
No→Login Page→Log In→Event Page
Sign-up required→Sign-up Funnel→Event Page

Online
Site

Conference pre-registration page

class101.net/101path-tech

Hero, about & speaker lineup

Schedule & speaker sessions

Pricing & notice

Design for
Presentation

Speaker presentation deck design

Marketing
Design

① OG Image

The thumbnail image used whenever the pre-registration link is shared.

② Hero & strip banner

The largest hero placement on CLASS101's website homepage, plus the horizontal strip banner beneath it.

① VOD sales page

After the live conference ends, this page lets attendees purchase the replay VOD.

② Ad creative & self-marketing assets

Creative for KakaoTalk Channel, Google Display, Facebook, and Instagram, plus self-promotion assets speakers could share on their own.