Odd Sunday is a brand that actually ran a Wadiz crowdfunding campaign in 2019 and reached 125% of its funding goal. Its main lineup, the Ruffle series, lets the bag's body and ruffle trim be swapped independently — built on the idea that a bag, too, can be a way to express yourself depending on your mood and situation.
Mood Board
Logo System
Noto Sans CJK KR
Beyond good quality and good ideas, we want to fill each bag with a variety of stories. We aim to be a brand worth discovering — one where you can find exactly what beauty means to us, at Odd Sunday.
Futura
We're going to put various stories in the bag with good quality and ideas. Also we'll be a valuable brand so that you can find out what beauty we seek on Odd Sunday.
Swing Ruffle Bag
The Swing Ruffle Bag, the first project in the Ruffle series, comes in 3 body colors and 5 ruffle trims to choose from—mix and match the bag to fit your mood and the occasion.
Event Goods
To mark the brand's launch, every customer who purchased the Swing Ruffle Bag received a gift set designed for the occasion: an eco bag carrying Odd Sunday's identity, postcards illustrated by artist Ari, and stickers.
Odd Sunday Instagram
After launch, Odd Sunday shared images on Instagram that carried the brand's logo and mood. We also posted the process of designing and making each bag, event moments, and everyday styling shots to build a connection with potential customers.
