Before starts,

Here, I’d like to introduce one of my design principles. When designing, I usually apply the thesis-antithesis-synthesis framework. This approach helps me structure ideas and create balanced, meaningful experiences. For Draw Hatha, I followed his principle as well—here’s how:

Thesis: Many services use characters or icons to capture users’ attention. While this is certainly an important approach, I saw this as the ‘thesis’ —a widely accepted design convention.

Antithesis: However, Draw Hatha is a service focused on yoga practice and record-keeping. We chose to eliminate unnecessary elements and emphasize core value delivery. This led us to adopt a minimalist design, using simple geometric shapes and a restrained color palette. This represents the ‘antithesis’—a deliberate departure from conventional visual engagement strategies.

Synthesis: Our service also features Sketchbook, a key function that acts as a reward system. With each practice log, users progressively complete a drawing, and after seven consecutive days, they finish a full picture. Unlike the minimalistic design approach, Sketchbook introduces an element of visual creativity, offering users both a sense of achievement and enjoyment. This serves as the ‘synthesis’—bringing together simplicity and engagement in a meaningful way.