Project Approach

ChainShift is a company that helps brands become “visible” and “chosen” in the Gen AI era through AI search optimization. As the world shifts from persuading people to persuading AI, we help brands structure themselves in a form AI can understand and recommend, designing a future where brands are continuously discovered and chosen in this new digital landscape.

Situation

This project was planned to help a brand speak in AI's language and be chosen by it in the age of AI, establishing a distinct brand identity and strengthening its differentiation and competitiveness in the market. To that end, we set out to build a sustainable brand image and elevate a consistent visual asset system across digital and AI environments, securing leadership in the field of AI Brand Optimization.

Business Goal

An AI Brand Optimization Platform that helps brands speak AI's language and get chosen.

Core Value & Mood Board

Connect

Connecting brand and AI, making understanding possible

Visible

Making the brand discovered and noticed by AI

Optimize

Keeping the brand up to date, refined into its optimal form for AI environments to drive action

Graphic Motif for LogoPrism

The entrance where light comes in

A prism takes in light of different wavelengths through a single entrance
This symbolizes the process of connecting diverse data and brand messages to AI
The face where light enters = the point where brand meets AI, the start of connection

The dispersion of light and the emergence of color

Light passing through a prism disperses, each wavelength appearing as a visible color
This mirrors how a brand's values and traits become clearly visible within an AI environment
Information once blended and invisible becomes clearly “visualized” so AI can understand it

The structuring and transformation of light

A prism doesn't just pass light through. It arranges each wavelength in order
This represents structuring and optimizing a brand's data and content to be AI-friendly
It acts as a converter, turning mixed signals into a language AI can read easily

Original state

Form as light enters

Diversified state

Transformation &
interpretation

White light (complex data) enters, and through the prism, emerges as various colors (clear information)

Visualizes the role of “structuring” a brand so AI can recognize it more easily

The power to reveal hidden potential and reinterpret value

Typography

Chainshift: making brands speak AI's language, and get chosen.

ChainShift's logo is built around the motif of a prism. Just as a prism takes in a single beam of light and disperses it into a spectrum of colors, it symbolizes the process by which ChainShift structures a brand's message and data in an AI-friendly way, making it Visible, Connected, and Optimized. We chose Pretendard as the typeface to support this prism's visual language.

Pretendardoffers high readability and balanced proportions in both Korean and English, ensuring clear communication and universal accessibility, aligned with ChainShift's own goal of “helping brands speak AI's language and get chosen.” Just as a prism breaks light apart to reveal its essence, Pretendard expresses information and messages without excess, clearly, in a form anyone can read. In the end, the pairing of the prism logo and the Pretendard typeface visually completes ChainShift's brand values: a deep technical foundation paired with clear communication.

Color

Deep Electric Indigo (#5041FF)

Trust, expertise, advanced technology. It forms the technical foundation between AI and brand, providing a stable base.

Neo Aqua (#00FFD9)

Transparency, connection, visibility. Like parentheses linking two things together, it lets brand and AI recognize and connect with each other clearly.

Logo

Brand in Use

The identity carried straight into the product. I applied the same symbol, mint-to-indigo spectrum and type system to Chainshift's campaign builder, so the brand people see in AI answers is the brand they work with every day. Building on this guide, the Chainshift team then extended it to the website and offline events: the prism's spectrum became the backdrop of the site's scroll story, and the lockup anchored the signage and decks of its GEO seminar.

Product

Today's insight

Innisfree's AI mentions are on the rise!

Campaigns

Build custom campaigns from your own questions and queries to uncover brand insights.

AllActiveDraftCompleted

Newest

Active

Brand sentiment analysis

Ongoing AI sentiment tracking across key competitors and…

Progress60%

Unofficial6 prompts

Active

Brand sentiment analysis

Ongoing AI sentiment tracking across key competitors and…

Progress60%

Unofficial6 prompts

Draft

Q4 performance review

Quarterly performance analysis with detailed insights…

Setup60%

Official0 prompts

CompletedJan 5, 2025

Customer feedback

AI analysis of every customer review and feedback…

Progress100%

Unofficial14 prompts

Active

Brand sentiment analysis

Ongoing AI sentiment tracking across key competitors and…

Progress60%

Unofficial6 prompts

Active

Brand sentiment analysis

Ongoing AI sentiment tracking across key competitors and…

Progress60%

Unofficial6 prompts

Draft

Q4 performance review

Quarterly performance analysis with detailed insights…

Setup60%

Official0 prompts

CompletedJan 5, 2025

Customer feedback

AI analysis of every customer review and feedback…

Progress100%

Unofficial14 prompts

Innisfree, ready to create a new campaign?
Enter the campaign's basic information.

Basic info

1. What should we call this campaign? *

Enter a campaign name (max 50 characters)

0/50

2. Want to describe this campaign? This one's optional!

e.g. Describe the campaign's goals and purpose (max 500 characters)

0/500

3. Which type is this campaign? *

Unofficial campaign

Official campaign

4. Set the campaign period. *

YYYY. MM. DD

0 days

Year

20252026

September 2025

SMTWTFS311234567891011121314151617181920212223242526272829301234

CloseDone

CancelStep 2: Select brands

Innisfree, ready to create a new campaign?
Select your brand and the competitor brands to monitor.

Basic infoBrands to monitor

1. Select your brand to monitor. (Choose one)

Search by brand name, industry or category

Innisfree (Beauty / Skincare)

Innisfree Jeju Orchid (Beauty / Skincare line)

Innisfree Green Tea Seed (Beauty / Skincare line)

2. Select competitor brands to monitor. (Up to 10)

Search by brand name, industry or category

BackStep 3: Write prompts

Innisfree, ready to create a new campaign?
Write AI prompts one by one, or upload them in bulk.

Basic infoBrands to monitorAI prompts

Choose how to write prompts for this campaign.

(Pick one of the two options.)

Add one by oneUpload CSV

BackStep 4: Review campaign

Innisfree, ready to create a new campaign?
Review your campaign before creating it. You can still edit anything.

Basic infoBrands to monitorAI promptsFinal review

Basic info

Edit

1. Campaign name: Sensitive skin AI visibility
2. Campaign description: Track how AI assistants such as ChatGPT describe Innisfree's skincare line next to key competitors. We want to see which products get recommended for sensitive skin, how often the brand comes up in answers about clean beauty, and which sources the assistants cite, so the team can shape content that gets chosen.
3. Campaign type: Unofficial campaign
4. Campaign period: 2025. 09. 02 ~ 2025. 10. 02 31 days

Brands to monitor8 total

Edit

1. Your brand: InnisfreeBeauty / Skincare
2. Competitor brands: LaneigeBeauty / SkincareSulwhasooBeauty / SkincareEtudeBeauty / CosmeticsMisshaBeauty / CosmeticsCliniqueBeauty / SkincareThe OrdinaryBeauty / SkincareKiehl'sBeauty / Skincare

Prompts10 total

Edit

Prompt	Model	Regions	Runs / day	Daily credits
Which Korean skincare brands are best for sensitive skin?	ChatGPT-RPA	Korea, US, Japan, Europe	10	50 credits
What is the best green tea serum right now?	ChatGPT-RPA	Korea, US, Japan, Europe	10	50 credits
Which toner do dermatologists recommend for oily skin?	ChatGPT-RPA	Korea, US, Japan, Europe	10	50 credits
What are the most eco-friendly K-beauty brands?	ChatGPT-RPA	Korea, US, Japan, Europe	10	50 credits
Which sunscreen works best under makeup?	ChatGPT-RPA	Korea, US, Japan, Europe	10	50 credits

‹12›

Total prompts10

Daily runs100

Campaign period31 days

Daily credits used500 credits

Available credits5,000 credits

Create campaign

1. Write the question for this prompt. *

Enter your prompt question (at least 10 characters)

0/300

2. Choose the AI model for this prompt. *

ChatGPT-RPA

Only one model is supported for now.

3. Choose regions for this prompt. * (Multiple allowed)

Korea

Japan

Europe

4. Set the run frequency. * (Up to 10 times)

10times per day

Per run5 credits

Daily credits50 credits

Total credits50 credits

CancelSave prompt

Website

GEO Seminar

Seminar session with the Chainshift deck on screen

Project Approach

Situation

Business Goal

Core Value & Mood Board

Graphic Motif for LogoPrism

Typography

Chainshift: making brands speak AI's language, and get chosen.

Color

Logo

Brand in Use

Today's insight

Campaigns

Innisfree, ready to create a new campaign?Enter the campaign's basic information.

Innisfree, ready to create a new campaign?Select your brand and the competitor brands to monitor.

Innisfree, ready to create a new campaign?Write AI prompts one by one, or upload them in bulk.

Innisfree, ready to create a new campaign?Review your campaign before creating it. You can still edit anything.

Innisfree, ready to create a new campaign?
Enter the campaign's basic information.

Innisfree, ready to create a new campaign?
Select your brand and the competitor brands to monitor.

Innisfree, ready to create a new campaign?
Write AI prompts one by one, or upload them in bulk.

Innisfree, ready to create a new campaign?
Review your campaign before creating it. You can still edit anything.